About Holler PR
Who I am
How I work
I’m Julie Fraser, a freelance PR consultant known as Holler PR, working with clients across central Scotland and beyond. Enthusiastic and down-to-earth, I create communication plans that capture attention, spark engagement, and deliver meaningful results.
I love the buzz of communications – sharing stories, crafting ideas, connecting peop
I’m Julie Fraser, a freelance PR consultant known as Holler PR, working with clients across central Scotland and beyond. Enthusiastic and down-to-earth, I create communication plans that capture attention, spark engagement, and deliver meaningful results.
I love the buzz of communications – sharing stories, crafting ideas, connecting people, spotting unusual angles to make messages stand out, and seeing clients in the news – that never gets old!
How I work
How I work
I listen carefully, ask the right questions, and get up to speed fast. I keep communication open and straightforward, so you always know where we stand. If we need to change direction, we adjust the plan and keep things on track.
Whether it’s a press release, a campaign plan, or prepping a client for a BBC interview, I handle every detail
I listen carefully, ask the right questions, and get up to speed fast. I keep communication open and straightforward, so you always know where we stand. If we need to change direction, we adjust the plan and keep things on track.
Whether it’s a press release, a campaign plan, or prepping a client for a BBC interview, I handle every detail with precision to ensure your messages come through clearly.
What I bring
I’ve spent 24 years in PR, working in agencies and in-house teams across London, Edinburgh and Glasgow, helping brands, businesses, public bodies and charities tell their stories – from forestry to heritage, technology and motorsport, among others.
I enjoy fast-paced environments and collaborating with planners, creatives and digital teams
I’ve spent 24 years in PR, working in agencies and in-house teams across London, Edinburgh and Glasgow, helping brands, businesses, public bodies and charities tell their stories – from forestry to heritage, technology and motorsport, among others.
I enjoy fast-paced environments and collaborating with planners, creatives and digital teams, turning strategy into results.
Today, as a freelance PR consultant, I work with clients, in-house teams and agencies, guiding projects and campaigns from initial ideas through to successful completion.
What drives me
Community and values
I’m endlessly curious about people, places, and ideas. I get under the skin of stories quickly and translate complex ideas into language that connects with the right audiences – whether that’s for individuals, business leaders, stakeholders or community groups.
Community and values
Community and values
Community and values
I’m proud to serve on the CIPR Scotland committee, helping to create engaging events for members. It’s a great way to meet new people, share ideas, and be part of conversations about where PR is headed.
Life beyond the desk
Community and values
Community and values
Outside PR, I’ve explored new paths – teaching English in Japan, volunteering in a Costa Rican eco-village, photographing weddings, and fostering full-time. These experiences have given me a wider perspective on life, cultures, and ideas, adding depth to how I join dots, spot patterns, and bring fresh insight to every project.