A look at some of my current and recent projects – the brief, the approach I took, and the outcomes achieved. Plus, what the clients had to say about working together.
Leads year-round strategic PR to raise awareness of prostate cancer across Scotland, positioning Prostate Scotland as the expert voice.
Supports Historic Environment Scotland’s communications with media events, stakeholder engagement, and heritage storytelling.
Created and delivered PR strategy for Nurse Call, helping build local engagement and brand awareness in East Renfrewshire.
Supported the expansion of Prostate FFIT, a wellbeing programme for men with prostate cancer, through storytelling-led PR.
Developed PR strategy for AND Digital’s expansion into Scotland, raising brand awareness and supporting recruitment efforts.
Led a six-month campaign promoting Heriot-Watt University’s presence at Dubai Expo, securing global media coverage.
Led communications for Scottish Government justice reform – shifting media narratives and building stakeholder support.
Created tailored PR plans promoting The Vitality Show, Ideal Home Show and Ideal Home & Garden shows, significantly increasing visitor numbers.