Julie was tasked with creating and implementing a tailored communications plan to promote The Vitality Show, Ideal Home Show, and Ideal Home & Garden Show to Scottish audiences. Her approach focused on amplifying the shows’ key features, experts and celebrity speaker content to capture media interest and encourage attendance.
She worked closely with marketing and sales teams to ensure alignment between PR efforts and commercial goals. This collaboration included organising a high-profile media launch day, securing coverage in targeted outlets, and driving sustained engagement throughout the campaign period.
Julie's blend of traditional media relations and innovative PR activities helped significantly increase awareness and footfall. Her proactive, hands-on style and deep understanding of consumer media channels made her an invaluable extension of the client’s in-house team.
“Julie played a key role in promoting the Ideal Home Show, Ideal Home & Garden Show, and the Vitality Show to Scottish audiences. Although working in a contractor capacity, she brought the energy, commitment, and focus of a full-time team member.
"Her PR expertise helped drive a significant rise in new visitor numbers across all three events. I’d happily recommend her for any comms-focused project.”
Fran McIntyre, former client, DMG World Media