Prostate Scotland appointed Holler PR on a retained basis to lead media relations, stakeholder engagement, and strategic profile-building – the charity’s first long-term PR partnership.
Julie developed a targeted communications and engagement strategy, supported by a year-round campaign programme focused on raising awareness of prostate cancer across Scotland.
When Sir Chris Hoy publicly shared his prostate cancer diagnosis, Julie acted swiftly to position Prostate Scotland as the expert media voice. Leveraging her media expertise and contacts, she secured widespread opportunities for timely, expert commentary across broadcast, print, and online platforms – establishing the charity as the go-to source for prostate cancer-related stories among Scottish media.
“We work with Julie to ensure we’re well positioned to respond to media enquiries and lead important conversations about prostate cancer and disease. Raising awareness is vital – we want more men to know the signs, understand their risk, and feel supported. Julie’s PR and communications expertise has become a key part of how we do that.
“Since working with Holler PR, we’ve seen increased traffic to our information pages and built strong relationships with media outlets. We’re now becoming a trusted voice for informed, credible coverage on prostate cancer in Scotland.
“Julie feels like part of our team. We really value the partnership and look forward to continuing it as we work to reach more men and families and support earlier diagnosis across the country.”
Alison Wright, CEO, Prostate Scotland